Posts Tagged ‘Revenue Sharing’

NBA Owners Approve Advertising on Jerseys Starting in 2017-18

April 15th, 2016 No comments
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The NBA board of governors on Thursday approved a three-year pilot program to allow teams to sell advertising space on their jerseys. The program will begin with the 2017-18 season, and extend through the 2019-20 season.

Each team will be responsible for selling its own sponsorships. The sponsorships, in the form of patches that will measure approximately 2.5-inches by 2.5-inches, will be placed on the front left of game jerseys. Teams can now start engaging with potential advertisers, giving them enough lead time to secure contracts.

The value individual teams could hope to generate from such jersey ad sales could range widely, from perhaps as low as $1 million per year for smaller-market or lower-profile teams such as the Memphis Grizzlies or Charlotte Bobcats to more than $15 million per year for larger-market or higher-profile teams such as the New York Knicks, Los Angeles Lakers, Golden State Warriors or Cleveland Cavaliers, which could equate to at least $150 million per year in total.

Individual teams will keep 50 percent of the ad money they generate, and contribute the remaining 50 percent to the revenue-sharing pool for the benefit of smaller-market, lower-revenue-generating teams.

The new revenue would be counted as basketball-related income in accordance with the terms of the 2011 Collective Bargaining Agreement and, therefore, split with the players. It would also, in turn, increase future salary cap levels.

Based upon the currently negotiated split of revenues, players would be in line to receive 51 percent of the new revenues, which equates to $77 million of a potential $150 million total.

Based on the current salary cap calculation methodology, the new revenues would increase future cap levels by at least $2.2 million (excluding any associated adjustments).   Read more…

A Look at the Finances Behind the Miami Heat’s Success

June 25th, 2013 4 comments
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Micky Arison was one of five NBA owners who voted against the current Collective Bargaining Agreement back in December of 2011. It was mostly a symbolic move – he knew the agreement would pass either way. But the point he was making was clear: the harshest elements of the new contract, the more penal luxury tax system and the new revenue sharing model, were clearly aimed directly at his Miami Heat.

The lockout having ended, the season was spared and the Heat went on to win its first, and now its second, championship of the Big Three era. Heat fans have thus far been spoiled by Arison’s willingness to spend his way into ensuring the future is bright in Miami. But could the day of reckoning the league had envisioned for the Heat soon be upon us?

Player salaries, when combined with luxury tax obligations, can get quite expensive for a title contender such as the Heat. Revenue sharing obligations only increase that financial burden.

So the question becomes: How profitable is the Heat organization?

First, some background.

Micky Arison is a multi-billionaire.

He is the son of Ted Arison, co-founder of Carnival in 1972. He became Chairman and CEO of Carnival in 1979. He announced his intention to step down as CEO earlier today, retaining his role as Chairman, but he nonetheless owns 111 million shares of the company, currently valued at a whopping $3.9 billion!

He is the majority owner of the Miami Heat, having purchased the team from his father and two other men, Billy Cunningham and Lewis Schaffel, for $68 million in 1995, who themselves paid out $32.5 million in expansion fees in 1988 to bring the team to Miami.  Read more…